$1,000 invested in Coca-Cola (KO) at its Jan 2, 1962 close, the earliest in the price history used here, was worth $2,245,799.57 at the Nov 13, 2026 close, 2,246 times the amount, on adjusted closing prices with dividends reinvested.
Past results for the start dates shown. Not a recommendation or a forecast.
| Period | From | $1,000 became | Growth per year | Worst fall | Same $1,000 in the S&P 500 | Rerun with other dates |
|---|---|---|---|---|---|---|
| Since 2000 | Jan 3, 2000 | $7,431 | 7.7% | -41.6% | $8,298 | Rerun it |
| Since the dot-com peakS&P 500 closing high, 24 Mar 2000 | Mar 24, 2000 | $8,880 | 8.5% | -40.6% | $7,839 | Rerun it |
| Since the dot-com crash lowS&P 500 closing low, 9 Oct 2002 | Oct 9, 2002 | $7,742 | 8.9% | -40.6% | $14,936 | Rerun it |
| Since the 2007 peakS&P 500 closing high before the 2008 crash, 9 Oct 2007 | Oct 9, 2007 | $6,122 | 9.9% | -40.6% | $6,821 | Rerun it |
| Since the 2008 crash lowS&P 500 closing low, 9 Mar 2009 | Mar 9, 2009 | $8,840 | 13.1% | -37.0% | $15,222 | Rerun it |
| Since 2010 | Jan 4, 2010 | $5,803 | 11.0% | -37.0% | $8,941 | Rerun it |
| Last 10 years | Nov 14, 2016 | $3,287 | 12.6% | -37.0% | $4,078 | Rerun it |
| Since the COVID lowS&P 500 closing low, 23 Mar 2020 | Mar 23, 2020 | $3,210 | 19.2% | -17.3% | $3,699 | Rerun it |
| Last 5 years | Nov 12, 2021 | $2,030 | 15.2% | -17.3% | $1,726 | Rerun it |
| Since the 2022 lowS&P 500 closing low, 12 Oct 2022 | Oct 12, 2022 | $2,022 | 18.8% | -17.3% | $2,228 | Rerun it |
| Last 1 year | Nov 13, 2025 | $1,434 | 43.4% | -7.9% | $1,135 | Rerun it |
Through the Nov 13, 2026 close, Coca-Cola's (KO) deepest fall was 68.2%, from its Mar 14, 1973 high to its Oct 4, 1974 low. It was back at that high on Nov 4, 1982, 8 years and 1 month after the low. Prices are adjusted for stock splits and reinvested dividends.
The same $1,000 from Nov 14, 2016 to Nov 13, 2026: all at once, spread monthly, or bought after 10% falls.
At its first close on Jan 2, 1962, $1,000 put into Coca-Cola (KO) was worth $2,245,799.57 at the Nov 13, 2026 close, 12.6% a year.
Bought on Mar 24, 2000, the S&P 500's dot-com peak, $1,000 in Coca-Cola (KO) was worth $8,880.39 at the Nov 13, 2026 close, 8.5% a year.
At the S&P 500's 2008-crash low on Mar 9, 2009, $1,000 put into Coca-Cola (KO) grew to $8,839.66 by the Nov 13, 2026 close, 13.1% a year.
From the Mar 23, 2020 close, the S&P 500's COVID low, $1,000 in Coca-Cola (KO) became $3,210.01 by the Nov 13, 2026 close, 19.2% a year.
Twenty years ago, on Nov 13, 2006, $1,000 in Coca-Cola (KO) became $7,841.19 by the Nov 13, 2026 close.
$8,302.63 is what $1,000 put into Coca-Cola (KO) on Nov 13, 1996 was worth at the Nov 13, 2026 close.
Buying $100 of Coca-Cola (KO) on the trading day nearest the 1st of each month, 121 times from Nov 1, 2016 ($12,100.00 in total), came to $25,671.57 at the Nov 13, 2026 close.
8 years and 1 month: Coca-Cola (KO) hit its low on Oct 4, 1974 and closed back at its Mar 14, 1973 high on Nov 4, 1982.
Data: Coca-Cola's daily closing prices from Jan 2, 1962 to Nov 13, 2026, adjusted for stock splits and with dividends reinvested. Each figure is $1,000 invested at one day's close and valued at the Nov 13, 2026 close; a start date that is not a trading day uses the nearest one. Monthly buys are on the trading day nearest the 1st of each month. Event dates are S&P 500 closing highs and lows, found in the S&P 500 index fund SPY's prices. Its four big falls run from closing high to closing low: dot-com, Mar 24, 2000 to Oct 9, 2002; 2008, Oct 9, 2007 to Mar 9, 2009; COVID, Feb 19 to Mar 23, 2020; 2022, Jan 3 to Oct 12, 2022. A stock's deepest fall is placed in one of them only when its low falls inside those dates. The S&P 500 column is the same $1,000 in the SPDR S&P 500 ETF Trust (SPY) over the same dates. Not included: taxes, fees and trading costs. Figures start at the first close in the price history, not at an offer price set before trading began.
How and why: SmartFin computes every figure on this page automatically from those prices after each trading day, with the same engine as Stock Returns Over Time, so that each one can be checked against the prices and rerun. No figure is typed by hand.
Closing price: “the last price at which a stock trades during a regular trading session” (Investor.gov, SEC).
Stock split: “An increase in the number of shares of a corporation's stock” (Investor.gov, SEC).
Dividends reinvested: “cash dividends you receive from the company automatically reinvested into more shares” (Investor.gov, SEC).
Monthly (dollar-cost averaging): “investing your money in equal portions, at regular intervals” (Investor.gov, SEC).
All at once: the whole amount invested at one day's close.
Total return: the change in value as a percentage of the amount invested.
Growth per year (CAGR): the constant yearly rate that turns the amount invested into the final value, final ÷ invested, raised to the power 1 ÷ years, minus 1, with years counted as days ÷ 365. For monthly buys, the IRR: the yearly rate at which every buy, from its own date, grows to the final value.
Worst fall (max drawdown): the largest drop from a closing high to a later close.
SmartFin. "What if you invested in Coca-Cola (KO)?" Figures as of the Nov 13, 2026 close. https://smartfin.fyi/stocks/ko
Figures change every trading day, so cite the as-of date with any figure. Reproduce these figures: Stock Returns Over Time reruns $1,000 from Jan 2, 1962 on the same prices, to the latest close in Nov 2026; each row of the table above has its own link.
This page presents historical market data and calculated results for a defined period. It is not a recommendation to buy, sell, or hold the security, fund, or index shown. Past performance is not indicative of future results.